Brands that have already gone through our operation.
Programmatic and paid media work for the Samsung account, managing investment through DV360, Appnexus, Media Math, Meta Ads and Google Ads. A team of 4 BI analysts and 4 media specialists, direct negotiation of multimillion-dollar plans with the platforms, and cost-of-acquisition (CAC) control by channel, with automated reporting in Looker Studio and Tableau.
Structured the media data operation and built HCor's first dashboard, using generative AI (Claude), Python and Lovable for automation, data processing and visualization. Performance pipelines with a centralized datalake, delivering end-to-end visibility over investment, audience and results for the planning, media and creative teams.
Advanced use of AI for building queries, test cases and self-service queries for the CRM, marketplace, media and business teams, with Python and SQL answering core e-commerce questions. Built macro reports that answer, day to day, which channel, segment, creative or platform was driving the expected results, also supporting the campaigns and shipping teams.
Unified Business Intelligence structure for the Tokio Marine account, with API management and CRM dashboards (Salesforce). Creative and media strategy segmented by product (auto, motorcycle, fleet, life, business), combining online and offline channels, with automated data extraction via Google Apps Script and a focus on attribution and acquisition efficiency.
01Consulting. Strategy and direction.
02Operation. Direct media execution.
03Audit. An external look at what already exists.
What we do
Three ways to work, one single point of entry.
We don't sell a fixed service, we sell clarity about what your brand needs. The diagnosis defines which path makes sense.
Consulting
Brand and performance strategy
For those who need direction: data reading, positioning and a clear plan before investing in execution.
Paid media and performance tracking with a live dashboard. We deliver ready-made BI for your agency to present to the end client as if it were your own, with no need to build an in-house data team.
A complete audit of the landscape: market perception, direct and indirect competitors, strengths and weaknesses, so you know where the brand stands before any plan.
Technical SEO, strategic content and link building. We also support agencies strong in media and social as a complement, not a competitor, on the piece that usually gets left out.
The infrastructure that plans, runs and reports on your media.
We work as an extension of your team: a hub with people and process ready to run the operation, not just recommend what to do.
01
Plan
Campaign structure, budget and goals before any media goes live.
02
Operate
A specialized team running media, social and BI day to day.
03
Report
Clear results reading, without relying on manual spreadsheets.
We also work as a white-label partner for agencies that need tactical reinforcement without hiring a fixed team.
What you get
✓
A team, not a loose freelancer.
Media, BI, social and data under the same operation, with no misaligned vendors.
✓
No more manual spreadsheets.
Reporting straight from the hub, with centralized data from day one.
✓
Scale without losing control.
ISW Digital's partner network steps in as volume grows, with no need to hire a fixed team.
✓
Direct or as an extension of your agency.
We work with the brand directly or operate white-label behind whoever is already its partner.
How we think
"No brand should hire media, data or consulting services without first knowing, clearly, what it actually needs. That's why the diagnosis always comes first."
✓
Diagnosis before the proposal. We never close a scope without understanding the situation first.
✓
Documented process. From the media plan to the report, always with clear steps.
✓
Real-time data. No manual spreadsheet hiding the real results.
✓
Auditable automation. Whatever is automated with AI stays traceable.
✓
No rigid contracts. The solution changes as the diagnosis points the way.
Why ISW Digital
A structured partnership, not a standalone service.
We build together, we don't deliver and disappear
Consulting, operation or audit, in any mode, we follow execution until the results show up in the data.
A repeatable process, not one-off guesswork
The same diagnosis-and-direction flow applies to any client, regardless of size or niche.
Transparency
You see the raw data, not a dressed-up report.
Accountability
Goals set in the diagnosis, held to at delivery.
Tailored
No fixed package pushed onto every client.
How it works
From diagnosis to execution, no guesswork.
01
Diagnosis
We assess the brand's current data, media and positioning.
02
Direction
We recommend the right path: consulting, operation or audit.
03
Execution
We put it into practice with our team or ISW Digital's partner network.
Quick diagnosis
How efficient is your brand right now?
6 questions about media, data and positioning. At the end, you get the recommended path.
